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Ma Foi Growth Consulting · GoaaS

Growth Problems Rarely Belong to One Function. That Is Why We Build a Growth Office.

A sales problem is often a people problem. A digital project fails because the process wasn’t ready. Growth Office as a Service puts the connected problems under one plan, one governance structure and one owner.

Discuss a Growth Mandate Explore the Growth Office Model
Growth OfficeIntegrated TransformationOne Growth StrategyExecution GovernanceMulti-Engine OrchestrationCXO AdvisoryGrowth OfficeIntegrated TransformationOne Growth StrategyExecution GovernanceMulti-Engine OrchestrationCXO Advisory
The Reality of Growth Constraints

The Symptom Shows Up in One Function. The Cause Sits in Another.

The growth agenda needs one owner — not five parallel projects.

A revenue problem may originate in the GTM model.

A sales problem may actually be a people capability problem.

A digital transformation may fail because processes are not ready.

Rapid growth may create cash-flow, profitability or capital constraints.

Organisation structure may no longer support the scale the business is targeting.

What Is a Growth Office?

A Senior Team That Works Alongside Yours.

Growth Office as a Service is designed for organisations where growth requires coordinated changes across multiple functions. Ma Foi works alongside the CEO, promoter, COO and leadership team.

Strategy defines what must change. The Growth Office helps make the change happen.

Diagnose growth constraints
Benchmark where necessary
Define growth strategy
Architect the future operating model
Activate specialist transformation offices
Build systems and capabilities
Support implementation
Establish governance
Track business outcomes
Course-correct continuously
The Growth Office Layer Model

Six Layers of Growth Transformation.

Each layer draws on a complete Ma Foi specialist capability. The Growth Office activates and sequences only the layers a specific mandate requires.

Layer 01

Growth Strategy & GTM Architecture

Determine where the organisation wants to grow and whether its current Go-to-Market model can support that ambition.

Uses capabilities from GTM Benchmarking & Growth Architecture.

Growth Ambition Alignment

Revenue ambitionMarket opportunitySegment prioritiesGeographic prioritiesProduct / service prioritiesGrowth economics

Current GTM Diagnostic

Commercial strategyGTM architectureMarket coverageSales organisationRevenue capabilitiesRevenue operationsPerformance & incentivesTalent & enablement

External Benchmarking

Direct competitorsScale peersGTM analoguesMarket leadersEmerging / disruptive models

Target GTM Architecture

Geography-ledSegment-ledProduct-ledKey-account-ledChannel-ledHunter–farmerDigital + fieldEnterprise + transactionalHybrid GTM

01 Compare

What are high-performing organisations doing differently?

02 Decode

Why does their model work?

03 Adapt

Which practices are relevant?

04 Architect

What should the future GTM look like?

Outcome

A Clear Growth Strategy and Commercial Operating Model.

Explore GTM Benchmarking
Layer 02

Revenue Office as a Service

Turn Growth Strategy Into Pipeline, Conversion and Revenue.

Build and operate a more predictable revenue engine.

Revenue Strategy

Revenue ambitionMarket prioritiesCustomer segmentationRoute-to-marketRevenue mixStrategic accounts

Brand & Demand

PositioningDemand-generation strategyCampaign governanceMarketing–sales alignment

Lead Generation

Target-account developmentOutbound programmesData strategyCampaign executionLead qualification

Sales Development

Inside salesSDR processesProspectingQualificationFollow-up governance

Customer Acquisition

Sales processOpportunity progressionConversion managementProposal supportDeal governance

Key Accounts

Account prioritisationAccount developmentCross-sellRetentionStrategic customer governance

Channel & Partner Development

Distributor strategyAffiliate / partner modelsChannel onboardingPartner enablementChannel performance

CRM & Revenue Operations

CRM architecturePipeline stagesLead-to-revenue processReportingForecastingAutomationRevenue analytics

Sales Effectiveness

Role claritySales capabilityProductivitySales coachingIncentivesReview rhythm

Commercial Governance

Weekly pipeline reviewMonthly revenue reviewConversion trackingForecast accuracyBusiness dashboards
StrategyDemandPipelineConversionRevenueScale

Outcome

A Governed and Repeatable Revenue Engine.

Explore Revenue Office
Layer 03

People Office as a Service

Build the Organisation Your Growth Strategy Requires.

Build the organisation and people systems required to execute the growth strategy.

Organisation & Workforce

Organisation structuringRole clarityReporting linesJob descriptionsGrading & bandingCareer pathsManpower planningWorkforce optimisationSpan of control

Talent Acquisition & Onboarding

Manpower requisitionRecruitment governanceCandidate trackingInterview governanceHiring turnaroundStructured onboardingInductionEmployee integration

Performance & Rewards

KPI / KRA / OKR architecturePerformance managementReview cadencePerformance dashboardsCompensation benchmarkingRewards & recognitionAccountability mechanisms

People Governance & HR Operations

HR governance auditProcess mappingPoliciesSOPsEmployee lifecycleDocumentationHRMS utilisationGovernance dashboardsMonthly HR reviews

Culture & Capability

Culture mappingCompetency frameworksTNAL&DAssessment & development centresHi-potential assessmentCapability building

Leadership & Succession

Leadership assessment360° feedbackCoachingTransition coachingSuccessionMentorshipLeadership pipeline
Diagnose & StabiliseDesign & StandardiseImplement & Strengthen

Outcome

A Scalable, Governed and Capable Organisation.

Explore People Office
Layer 04

AI & Digital Transformation

Turn Technology Into Measurable Enterprise Value.

Use digital systems, data, automation and AI to improve business performance and scalability.

Executive AI Leadership

Strategic AI briefingsCXO value labsLeadership capability90-day action plans

AI Value Discovery

Enterprise diagnosisProcess intelligenceAI opportunity identificationBusiness impactROIPrioritisationTransformation roadmap

AI Pilot Factory

CharterArchitectureBuildCalibrationUATScale decision

Production & Integration

CRMERPHRMSTelephonyDocumentsBI / DataWorkflows

AI Governance & Transformation PMO

StrategyRiskHuman oversightData / privacyModel / vendor governanceStage gatesBenefits realisation

Managed AI Operations

ReliabilityAI qualityKnowledge currencyCostAdoptionBusiness value
UnderstandDiagnoseRedesignQuantifyPrioritisePilotScaleOperate

Outcome

Digital Capability That Supports Business Scale.

Explore AI & Digital Transformation
Layer 05

Financial Solutions as a Service

Build the financial discipline and capital capability behind growth.

Fractional CFO as a Service

Build & Govern the Financial Engine.

Business & Financial Planning

3-year business plan18-month operating planGrowth planningOrganisation capability assessment

Financial Governance & MIS

KPIs / KRAsManagement reportsBudget vs actualFinancial dashboards

Cash Flow Management

Monthly cash flowLiquidity visibilityWorking capital attentionShort-term financial planning

Commercial & Profitability Advisory

PricingCost optimisationProfitabilityContract reviewBusiness structuring

Investment Readiness

Financial preparednessGovernanceBusiness planFuture fundraising readinessIPO readiness where applicable

Board & Strategic Advisory

Board participationFinancial affairsStrategic meetingsExpansion inputsRevenue opportunities

Finance Operations Oversight

TaxGSTComplianceStatutory auditTax auditFinance team support

Finance Team Capability

TrainingFinancial disciplineReporting capability

Capital Advisory & Fundraising Solutions

The Right Capital. The Right Structure. The Right Growth.

DiscoverPrepareStructureConnectRaiseScale

Capital Readiness

Business diagnosticFinancial healthInvestor readinessFinancial modellingValuation supportInvestor collateralData roomGovernancePitch / story

Equity Fundraising

SeedSeries A / BGrowth equityLate stagePre-IPOStrategic investors

Debt & Structured Finance

Term loansWorking capitalStructured financeTrade / export financeRefinancingAlternative lending

Hybrid Capital

ConvertiblesMezzaninePreference capitalRevenue-based structuresEquity + debt combinations

Project Finance

FeasibilityModellingDebt syndicationLender engagementEquity partnershipsCompliancePost-funding governance

M&A & Strategic Investment

AcquisitionInvestmentDivestiturePE exitsValuation supportPost-deal value realisation

IPO & Public Market Readiness

SME IPO readinessMainboard readinessGovernanceFinancial restructuringValuationInvestor positioningCoordination with regulated professionals

Turnaround & Distressed Advisory

Financial restructuringOperational restructuringDebt restructuringBusiness recoveryStakeholder management

Outcome

A Financially Disciplined and Appropriately Capitalised Business.

Explore Financial Solutions
Layer 06

Growth Governance & Execution Office

One Office Governing the Entire Growth Agenda.

Bring the relevant specialist workstreams together under one execution and governance structure.

This is the layer that makes the Growth Office different from buying five separate consulting engagements.

Growth Programme Management

Integrated roadmapPrioritiesDependenciesWorkstream coordinationMilestones

CEO / Promoter Governance

Leadership reviewsStrategic decisionsEscalationCourse correction

CXO Expertise

CEO / StrategyCOOCFOCMOCRO / CSOCTO / DigitalCHRO / People

Only the expertise required for the mandate — not every engagement includes every CXO role.

Execution Resources

ConsultantsSpecialistsAnalystsProject managementFunctional execution support

Business Dashboards

RevenuePipelineMarginCash flowHiringPeople performanceDigital transformationProject milestonesStrategic priorities

Review Rhythm

Weekly — operational workstream reviewsMonthly — growth performance reviewQuarterly — strategic business review

If execution, market conditions or business assumptions change

Re-prioritiseReallocateRedesignCourse-correct

Outcome

Strategy Becomes an Operating Discipline.

The Integrated Growth Cascade

From the Plan to the P&L.

Strategy → Systems → Capability → Execution → Scale

  1. Growth Ambition01
  2. Business Strategy02
  3. GTM Architecture03
  4. Revenue Engine04
  5. Organisation & People05
  6. Digital Enablement06
  7. Financial Capability07
  8. Execution Governance08
  9. Business Outcomes09
Not Every Client Needs Every Layer

One Growth Office. Different Configurations.

The Growth Office is modular. The engagement is designed around the actual business constraint — not around selling every service.

Configuration A

Commercial Growth Office

GTM ArchitectureRevenue OfficeSales CapabilityRevOpsGovernance

Suitable For

Businesses needing faster market and revenue growth.

Configuration B

Organisation Transformation Office

Growth StrategyPeople OfficeOrganisation DesignLeadershipDigital HR / Governance

Suitable For

Businesses professionalising structure and management.

Configuration C

Digital Growth Office

Business StrategyDigital TransformationAI Value DiscoveryProcess RedesignPeople CapabilityGovernance

Suitable For

Enterprises undergoing AI / digital transformation.

Configuration D

Capital-Led Growth Office

Business PlanFractional CFOCapital ReadinessFundraising / DebtGovernance

Suitable For

Businesses preparing for capital-led expansion.

Configuration E

Full Growth Office

GTMRevenuePeopleDigitalFinanceGrowth Governance

Suitable For

Complex business transformations requiring coordinated multi-functional execution.

Use what the growth mandate requires.

Common Ma Foi Growth Method

One Method Across Every Growth Mandate.

  1. 01

    Diagnose

    Understand the real business constraint.

  2. 02

    Benchmark

    Understand what better looks like where external benchmarking is relevant.

  3. 03

    Architect

    Design the future state.

  4. 04

    Build

    Create systems, processes, organisation and capability.

  5. 05

    Execute

    Work alongside internal teams.

  6. 06

    Govern

    Track outcomes, review progress and course-correct.

  7. 07

    Scale

    Institutionalise the growth engine.

Engagement Structure

From Diagnosis to Embedded Execution.

Level 14–6 Weeks

Growth Diagnostic & Architecture

Identify the growth constraint and define the target architecture.

  • Growth diagnostic
  • GTM assessment
  • Functional gap analysis
  • Growth roadmap
  • Priority interventions
Level 23–6 Months

Growth Transformation

Build the required systems, operating models and capabilities.

  • May activate selected specialist offices
Level 36–12 Months

Growth Office as a Service

Embedded strategy + execution + governance working alongside leadership.

Level 412–18 Months

Integrated Growth Transformation

For complex mandates requiring multiple growth engines to be redesigned and institutionalised.

DiagnoseDesignBuildOperateScale

Durations are indicative and dependent on scope. Not every mandate begins or ends at the same level.

Who Is the Growth Office For?

Situations Where a Growth Office Makes Sense.

01

Revenue Has Plateaued

The current commercial system is no longer delivering the next growth target.

02

Entering New Markets

Geographic, segment or product expansion requires a different GTM.

03

Professionalising the Business

Informal structures need professional management systems.

04

Building Leadership Depth

Growth is too dependent on a few senior individuals.

05

Undergoing Digital Transformation

Technology change requires process and organisation redesign.

06

Preparing for Capital

The business requires stronger financial governance and investment readiness.

07

Scaling Rapidly

Systems and leadership capability are falling behind revenue growth.

08

Complex Multi-Functional Challenge

The constraint cannot be solved through one function alone.

Growth Office vs Traditional Consulting

Not Just a Report. Not Just Outsourcing.
An Extended Growth Capability.

Traditional Consulting

Strategy

Recommendations

Periodic reviews

Ma Foi Growth Office

DiagnosisStrategyArchitectureSpecialistsExecution SupportGovernanceDashboardsCourse CorrectionCapability TransferScale

We work with the organisation, not around it.

Governance Model

Growth Needs a Governance Rhythm.

Client

CEO / Promoter

Executive Sponsor

Internal Functional Leaders

Ma Foi

Growth Office Lead

Relevant CXO Advisors

Functional Consultants

Execution Professionals

Analysts / PMO

Governance Cadence

WeeklyWorkstream progress

MonthlyGrowth performance

QuarterlyStrategic business review

Every Review Covers

OutcomesRisksDependenciesDecisionsExecution gapsBusiness metricsCourse corrections
Outcomes

What Should Change When the Growth Office Works?

Presented as intended transformation outcomes — not guarantees. Actual results depend on scope, context and execution.

Clearer growth strategy
Stronger GTM architecture
Better revenue visibility
More predictable pipeline
Stronger commercial governance
Better-defined organisation
Greater leadership accountability
Stronger people systems
Improved digital enablement
Better financial visibility
Improved capital readiness
Reduced dependency on individuals
Stronger management dashboards
Better execution discipline
Greater organisational scalability
The Specialist Offices

Explore the Specialist Offices Behind the Growth Office.

Specialist Office

GTM

GTM Benchmarking & Growth Architecture

Benchmark and architect the commercial model.

Explore GTM

Specialist Office

Revenue

Revenue Office as a Service

Build the revenue engine.

Explore Revenue

Specialist Office

People

People Office as a Service

Build the organisation.

Explore People

Specialist Office

Digital

AI & Digital Transformation

Build digital capability.

Explore Digital

Specialist Office

Finance

Financial Solutions

Build financial capability and access capital.

Explore Finance
Why Ma Foi

One Partner Across Strategy, People and Execution.

01

Strategy + Execution

Move beyond recommendations into implementation support.

02

Multi-Functional Capability

Access relevant commercial, people, technology and finance expertise.

03

CXO Perspective

Bring senior business thinking into critical decisions.

04

People + Business

Connect growth strategy with organisation and capability.

05

Functional Specialists

Activate specialist expertise only where required.

06

Governance

Create review systems, dashboards and accountability.

07

Capability Transfer

Strengthen internal teams rather than creating permanent dependency.

08

Course Correction

Adapt the roadmap as business conditions evolve.

A Different Growth Stage?

Founder-Led Business Between ₹2 Cr and ₹30 Cr?

For founder-led businesses in the ₹2–30 Cr growth stage, Ma Foi has a dedicated transformation model designed specifically for the realities of founder dependency, informal processes and limited management bandwidth. Scale 500 is the purpose-built founder-business solution; the Growth Office is the broader integrated transformation model for established and scaling organisations.

Scale 500Strategy. Systems. Execution.Explore Scale 500
Growth Office as a Service

The Integration Layer Across Ma Foi Growth Consulting.

Growth StrategyGTMRevenuePeopleDigitalFinanceExecution & GovernanceScale

One Growth Strategy. The Right Specialist Capabilities.
One Execution Office.

From the plan to the P&L.

Ma Foi Growth Consulting

What Is Really Constraining Your Next Stage of Growth?

You do not need to know which Ma Foi solution you need. Start with the business problem. We will help diagnose the constraint, identify the right combination of capabilities, and structure a practical growth mandate.

Talk to a Growth Consultant

Godwin Sureshgodwin.suresh@mafoigroup.com
+91 73974 55128
Ma Foi House, Plot No. 3726, New No. 41, 6th Avenue, Q Block, Anna Nagar, Chennai – 600 040

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