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About Ma Foi Business Consulting Services

Plot No. 3726, New no. 41
6th Avenue, Q Block
Anna Nagar, Chennai 600040

+91 (44) 4910 9999

+91 73055 72111

info@mafoistrategy.com

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Ma Foi Growth Consulting

Your Next Growth Target
May Need a Different
GTM Engine.

What took an organisation from ₹50 Cr to ₹100 Cr may not take it to ₹500 Cr. Ma Foi benchmarks your current Go-to-Market model against relevant peers, market leaders and proven commercial archetypes — and shows you exactly what to change to hit your next target.

Benchmark Your GTM Explore the Framework
GTM BenchmarkingGrowth ArchitectureCommercial StrategyRevenue OperationsSales TransformationTalent & CapabilityExecution & ScaleGTM BenchmarkingGrowth ArchitectureCommercial StrategyRevenue OperationsSales TransformationTalent & CapabilityExecution & Scale
The Core Business Question

Is Your GTM Designed for Where You Are — or Where You Want to Go?

Companies often set aggressive revenue targets while continuing to operate with the same sales structure, territories, capabilities, channels, incentives and processes that were designed for an earlier stage of the business.

The real question is not simply

“How many more salespeople do we need?”

The more important question is

“Will the way we sell today get us to the next target?”

01

Growth Has Plateaued

The existing commercial model is no longer producing the required growth.

02

Entering New Markets

New geographies, segments or products require different sales motions.

03

Scaling Rapidly

The organisation needs to move from relationship-dependent growth to institutionalised growth.

04

Professionalising Sales

Founder-led or personality-led selling needs to become a repeatable commercial system.

What GTM Benchmarking Really Means

We Don’t Just Benchmark Competitors. We Benchmark How Growth Happens.

Traditional benchmarking tells you how competitors perform. Ma Foi GTM Benchmarking examines the commercial system that produces that performance.

The 8-Dimension GTM Benchmarking Framework
AROUND Growth Ambition CommercialGTMMarketSalesRevenueRevenuePerformanceTalent

01 / 08

Commercial Strategy

Markets, segments, revenue pools, portfolio, differentiation and growth economics.

The Benchmark Universe

The Best Benchmark May Not Be Your Closest Competitor.

Benchmarking only direct competitors can replicate the industry’s existing limitations. Ma Foi builds a broader benchmark universe — so your future model learns from where growth actually happens.

At the Centre

Your Business

Surrounded — and stress-tested — against five benchmark archetypes.

01

Direct Competitors

Understand industry norms and competitive operating models.

02

Scale Peers

Study companies already operating at the scale the client wants to reach.

03

GTM Analogues

Learn from companies with similar selling motions, even in different industries.

04

Market Leaders

Identify best-in-class commercial capabilities.

05

Disruptors

Understand emerging digital, platform and AI-enabled GTM models.

The Ma Foi Benchmarking Logic

From Evidence to a Commercial Decision.

01

Compare

What are high-performing organisations doing differently?

02

Decode

Why does their GTM model work?

03

Adapt

Which practices fit your business, customers and growth stage?

04

Design

What should your future commercial operating model look like?

Benchmarking is evidence. Architecture is the decision.

Four Offerings

Choose How Far You Want Ma Foi to Travel With You.

From understanding the gap to building and operating the complete growth engine.

Diagnose01

GTM Benchmarking Sprint

Know where you stand. Know what needs to change.

4–6 Weeks

Best suited for organisations that need an independent, evidence-led assessment of their current GTM model before making major commercial decisions.

Scope

  • Growth ambition alignment
  • Current GTM diagnostic
  • Benchmark universe creation
  • Peer / archetype benchmarking
  • GTM Benchmark Index
  • Gap and opportunity analysis
  • Target GTM architecture options
  • Leadership recommendations

Key Outputs

GTM Diagnostic + Benchmark Matrix + Target Architecture + Transformation Roadmap

Benchmark My GTM
Transform02

GTM Transformation

Turn the benchmark into a working commercial system.

3–6 Months

Designed for organisations that know change is required and need Ma Foi to help design and build the new GTM architecture.

Includes the Sprint, plus

  • Commercial strategy refinement
  • Target operating model
  • Sales organisation redesign
  • Territory and account architecture
  • Role design
  • Revenue operations
  • CRM / process architecture
  • Capability framework
  • Incentive redesign
  • Leadership alignment
  • Implementation support

Key Outcome

A redesigned and implementation-ready GTM engine.

Transform My GTM
Scale03

Growth Office as a Service

Extend your leadership team with a Growth Office.

6–12 Months

For organisations that need more than advice — they need an embedded growth transformation partner working alongside the CEO, COO and commercial leadership.

Scope may include

  • Growth strategy
  • GTM execution
  • Revenue operations
  • Demand generation governance
  • Sales effectiveness
  • Customer acquisition
  • CRM and pipeline governance
  • Commercial analytics
  • Talent and capability interventions
  • Strategic hiring support
  • Partner / channel development
  • Monthly growth reviews
  • CEO / CXO governance
  • Continuous GTM optimisation

Key Outcome

Move from consulting recommendations to institutionalised growth execution.

Build My Growth Office
End-to-End Growth Transformation

04GTM Benchmark-to-Growth

The Complete Ma Foi Growth Transformation Programme

Benchmark it. Design it. Build it. Run it. Scale it.

12–18 Months

Instead of treating strategy, organisation redesign and execution as separate consulting projects, Ma Foi works with leadership through the entire growth transformation lifecycle — from determining what must change, to designing how it should work, to helping the organisation make it work.

Key Outcome

One integrated journey from Growth Ambition to Growth Execution.

Discuss End-to-End Transformation
1

Phase 1 · Benchmark

GTM Benchmarking Sprint

2

Phase 2 · Transform

GTM Transformation

3

Phase 3 · Operate & Scale

Growth Office as a Service

The Product Ladder

One Methodology. Four Ways to Engage.

01Diagnose

GTM Benchmarking

4–6 Weeks

02Build

GTM Transformation

3–6 Months

03Execute & Scale

Growth Office

6–12 Months

04GTM Benchmark-to-Growth

12–18 Month End-to-End Transformation

Benchmark → Architect → Build → Execute → Scale

Offering 04 combines Offerings 01 + 02 + 03 into one continuous journey.

The GTM Benchmark Index

Turn GTM Complexity Into a Decision-Grade View.

GTM Benchmark Index — Executive Scorecard

Illustrative Benchmark
DimensionYour OrganisationPeer MedianBest-in-ClassTargetAssessment
Commercial Strategy
62
68
88
82
Parity
GTM Architecture
41
60
90
84
Critical Growth Constraint
Coverage
58
64
86
80
Capability Gap
Sales Organisation
78
66
89
82
Advantage
Capabilities
47
62
91
83
Critical Growth Constraint
Revenue Operations
39
58
92
85
Critical Growth Constraint
Incentives
55
60
84
78
Capability Gap
Talent & Enablement
64
63
88
81
Parity

Swipe sideways to see the full scorecard →

From Strategy to People

A GTM Strategy Is Only as Strong as the Organisation Capable of Executing It.

Ma Foi connects growth strategy with organisation and talent capability — ensuring the business is not only designed to grow, but capable of executing that growth.

  1. Growth Ambition01
  2. Commercial Strategy02
  3. GTM Model03
  4. Organisation Architecture04
  5. Critical Roles05
  6. Critical Competencies06
  7. Talent Assessment07
  8. Build / Buy / Develop08
  9. Performance & Incentives09
Target GTM Architecture Lab

We Don’t Walk In With a Predetermined Org Chart.

Different businesses require different commercial architectures. Ma Foi develops and stress-tests alternative GTM models before recommending the target operating model.

Architecture Possibilities · Select to Explore

Evaluation Criteria

GrowthCustomerCostCapabilityControlScalabilitySpeedProfitability
The Engagement Methodology

Evidence-Led. Decision-Oriented. Execution-Ready.

  1. 01

    Align

    Growth ambition and strategic priorities.

  2. 02

    Diagnose

    Current commercial operating system.

  3. 03

    Benchmark

    Peers, analogues and market leaders.

  4. 04

    Architect

    Future GTM operating model.

  5. 05

    Build

    Processes, capabilities, technology and organisation.

  6. 06

    Scale

    Execution, governance and continuous optimisation.

Deliverables

Not Another Strategy Report.

The engagement produces decision tools and operating blueprints leadership can actually implement.

01

Growth Ambition Map

02

GTM Current-State Diagnostic

03

Benchmark Universe

04

Peer Benchmark Matrix

05

GTM Benchmark Index

06

Gap & Opportunity Map

07

Target GTM Architecture

08

Commercial Operating Model

09

Role & Capability Architecture

10

Revenue Operations Blueprint

11

Performance & Incentive Framework

12

Transformation Roadmap

13

CEO / Board Decision Pack

Who Should Consider This?

For Businesses Whose Next Target Is Much Bigger Than Today.

This service is particularly relevant when an organisation is:

  • Targeting 2×–5× growth
  • Professionalising the commercial organisation
  • Launching new categories
  • Building national distribution
  • Struggling with sales productivity
  • Implementing CRM / RevOps
  • Integrating businesses after acquisition
  • Moving beyond founder-led sales
  • Entering new geographies
  • Moving from product to solution selling
  • Expanding internationally
  • Redesigning territories or key accounts
  • Preparing for PE, institutional capital or IPO-led growth
  • Unsure the sales org can support the next stage of scale
The Growth Constraint

Revenue Targets Don’t Create Growth Engines.

₹100 Cr₹500 Cr
₹500 Cr₹1,000 Cr

Every major growth transition changes the demands placed on strategy, channels, leadership, talent, technology and revenue operations.

The GTM model must evolve before the revenue can sustainably scale.

Ma Foi Growth Consulting

Before You Add More Salespeople, Benchmark the System They Are Entering.

See how your sales model compares with businesses that have already made the jump — and what you’d need to change.

Talk to Ma Foi Growth Consulting

Godwin Sureshgodwin.suresh@mafoigroup.com
+91 73974 55128
Ma Foi House, Plot No. 3726, New No. 41, 6th Avenue, Q Block, Anna Nagar, Chennai – 600 040

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