From cash flow, MIS and profitability to raising equity or debt — Ma Foi gives you a fractional CFO and a capital advisory team, without hiring either full-time.
Strategic Finance Leadership + Capital Advisory & Fundraising
The Business Grew. The Finance Function Didn’t Keep Up.
As organisations grow, leadership needs stronger visibility and control over financial performance. The answer is not always simply hiring more finance manpower. Businesses may require strategic financial leadership + the right capital strategy.
The financial engine must scale with the business.
“Are we growing profitably?”
“Where is cash getting locked?”
“Are our budgets translating into results?”
“Do management reports provide enough visibility?”
“Is our pricing supporting profitability?”
“Is the organisation investment-ready?”
“Should the next stage be funded through equity, debt or another structure?”
“Are we ready to approach institutional investors or lenders?”
The Two Solutions
Two Services. One Financial Engine.
Solution 01
Fractional CFO as a Service
Strategic Finance Leadership Without the Full-Time Overhead.
Extend experienced financial leadership into the organisation to strengthen planning, management reporting, cash flow, profitability, governance and investment readiness while building the capability of the internal finance team.
Business & Financial PlanningFinancial Governance & MISCash Flow ManagementProfitability & Cost OptimisationPricing & Commercial FinanceBoard-Level Financial AdvisoryInvestment ReadinessFinance Operations OversightCompliance & Audit OversightFinance Team Capability Building
The Right Capital. The Right Structure. The Right Growth.
Support businesses across the complete capital journey — from understanding capital requirements and building investor readiness to structuring the transaction, connecting with the appropriate capital ecosystem, raising capital and supporting post-funding growth.
A growing business needs more than accurate accounts. Ma Foi Fractional CFO as a Service works alongside promoters, CEOs, boards and internal finance teams to strengthen both strategic financial decision-making and day-to-day financial governance.
Strategic CFO Advisory
01
Business & Financial Planning
Brainstorm with promoters on company vision
3-Year Business Plan
18-Month Operating Plan
Evaluate capability to execute the plan
Business priorities & financial roadmap
A growth plan the numbers can support.
02
Performance & Management Governance
Establish KPIs & KRAs
Appropriate incentive structures
Management reporting systems
Business, operational & financial performance
Stronger decision-making visibility
Turn financial data into management action.
03
Financial & Business Processes
Key business processes
Operational processes
Financial processes required for operations and future growth
Build the financial discipline required for scale.
04
Investment Readiness
Roadmap to stay investment-ready
External investment routes
Strategic capital
Future IPO readiness where applicable
Build financial readiness before capital is required.
05
Commercial & Profitability Advisory
Pricing strategy & implementation
Cost optimisation
Profitability improvement
Revenue opportunity evaluation
Business structuring inputs
Contract review — business, finance & tax
Connect finance with commercial performance.
06
Board & Strategic Advisory
Participate in strategic & board meetings
Present the company’s financial affairs
Advise on expansion plans
Advise on revenue opportunities
Support business structuring decisions
Engage with industry bodies & partners
Bring senior financial thinking into strategic decisions.
Finance Operations With Stronger Governance
01
Monthly MIS & Performance Review
Monthly MIS
Budget vs Actual analysis
Performance comparison
Management visibility
02
Cash Flow Management
Monthly cash-flow position
Liquidity visibility
Short-term financial planning
Review of short-term investment options where relevant
03
Compliance Oversight
Income Tax compliance review
GST compliance review
Labour-law related financial compliance review
04
Audit Coordination
Statutory auditors
Tax auditors
Timely audit closure
Finance-related audit requirements
05
Finance Team Support & Development
Resolve day-to-day finance queries
Improve information availability
Support on operational challenges
Periodic training — Finance, Tax, GST, FEMA
The objective is not to replace the internal finance team. It is to strengthen its capability, governance and leadership.
When Should a Business Consider a Fractional CFO?
The business is growing, but financial visibility is not
Management reporting is weak or delayed
Cash flow requires stronger governance
Profitability needs more management attention
The promoter / CEO needs senior financial support
The business is preparing for fundraising
The internal finance team needs strategic leadership
The board needs better financial visibility
The company is preparing for its next stage of scale
Raising capital is not simply about finding an investor or lender. Businesses need credible financials, clear growth plans, strong governance, appropriate capital structures, realistic valuations and compelling investment narratives.
Fractional CFO builds the financial foundation.
Capital Advisory builds the capital journey.
Financial Discipline01
Management Visibility02
Business Plan03
Investment Readiness04
Capital Strategy05
Fundraising06
Post-Funding Governance07
Solution 02 · Capital Advisory & Fundraising Solutions
The Right Capital. Raised Properly.
Capital fuels growth. But the right capital, at the right time, with the right structure, is what actually builds value. Ma Foi supports businesses through the complete capital lifecycle — from readiness and capital strategy to investor and lender engagement, transaction execution and post-funding support.
We don’t just help raise capital. We help build investor-ready businesses.
From Readiness to Results.
A strategic, end-to-end capital advisory approach.
Discover
01
Understand the business and capital requirement.
Business diagnosisPromoter / management understandingGrowth plansCapital requirementRisk & opportunity assessment
Ma Foi’s role is advisory, readiness, strategy and coordination support. Regulated activities — merchant banking, legal, audit, underwriting and securities-market functions — are performed by licensed professionals.
When the Financial Challenge Is Part of a Bigger Growth Mandate.
Financial transformation often connects directly with revenue strategy, organisation capability, digital systems and business-model decisions. For complex multi-functional transformation mandates, Financial Solutions can operate as part of Growth Office as a Service.
Stronger financial leadership? Better management visibility? Improved cash flow and profitability? Investment readiness? Equity, debt or structured capital? Start with the business requirement.
